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Adblock Plus Now Allowing Ads?

Wed, 09/14/2016 - 19:35 -- Rachel Cunningham

Adblock Plus is launching a new service where it allows paid ads through the blocker and the internet is not happy.  Instead of blocking all ads, the company has started an ad marketplace to sell those spaces to acceptable ads. We can’t fret too much here at however, because since all ads are monitored and all malicious pop up ads are still blocked, you stay safe (even if it’s a little annoying).

“It allows you to treat the two different ecosystems completely differently and monetize each one,” says Ben Williams, Adblock Plus’ operations and communications director. “And crucially, monetize the ad blockers on on their own terms.”

The marketplace is a continuation of the acceptable ads program that Adblock plus has been running for 5 years now. Only now, publishers and ad networks have to pay and work with Adblock Plus to have their ads deemed acceptable.  Guidelines for ads includes; none of the ads are able to track visitors from site to site, and they’ll all be limited to certain dimensions and page locations. This program is friendly to publishers but customers have expressed their non approval.

Luckily, with Adblock Plus you can:
(a) Only let through Acceptable Ads to support your favorite web sites.
(b) Block ALL ads with the click of a button

So there is still an option to be ad-less. Calm down internet, Adblock is only trying to determine whats acceptable without shutting out everything. And I’m sure they won’t mind making a little money either. What do you think?


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